Southend
Southend-on-Sea is one of the most popular day resorts in the UK – the town has over 5.5 million visitors per year compared to its population of 160,000 – so both tourists and residents must be taken into consideration in Southend’s Cycling Town programme.
The programme has three key areas of focus: promoting cycling to schools and work places; improving the cycling infrastructure of the town; and getting the wider community involved in cycling through training and education.
To improve cycling levels there is a significant increase in staff: a Bike Squad – a dedicated team of cycling officers tasked with taking cycling to the wider community; a ‘MoveEasy Officer’ – to work with Southend’s local employer’s ‘MoveEasy Network’ (representing some 10,000 employees); 10 new Bikeability Officers to promote Bikability in secondary schools throughout the borough; a full time Bike It officer; and a dedicated cycle infrastructure team.
For more information visit http://www.southend.gov.uk/content.asp?section=478
