Shrewsbury
Picturesque and compact, with a popular riverside traffic-free route and some fairly flat terrain, Shrewsbury’s cycling levels are already well above the national average. The Cycling Town programme aims to double overall cycling levels by 2011, making cycling an attractive day-to-day travel option for more residents.
Almost two thirds of commuter journeys are less than 5km. However, the centre of town has a one-way system and some moderate hills, while the Shrewsbury bypass makes cycling out of or into the town difficult.
Infrastructure development will be a key element of the Cycling Towns programme, expanding the cycle network by over a third with 15km of new routes and providing links to workplaces, schools and through the town centre. Promotional efforts will focus on the workplace, working intensively with a number of employers and schools, and providing cycle parking and Bikeability training for adults and children. Other marketing and promotional activities will be aimed at other target groups including leisure cyclists.
To find out more go to www.cycleshrewsbury.co.uk or contact:
01743 253035
01743 255435
