Aylesbury
During its first three years as a Cycling Town, Aylesbury focused on using ‘soft measures’ such as route signing and promotions to encourage local people to get on their bikes. The town named and coloured its seven main cycle routes after gemstones to make them easily identifiable to the public, and pioneered a radical new approach to signage, counting down to destinations in minutes rather than miles. A town-wide promotional campaign, including a local radio jingle, route-specific guides, and numerous events have been successful in launching routes and spur residents to action.
With renewed funding, Aylesbury’s programme now aims to deliver more infrastructure measures while maintaining a strong promotional campaign. The whole network is subject to route continuity improvements and in four locations we are installing raised crossings that will increase of priority to cyclists. A new 200m long shared use bridge will open in April 2009 connecting the south side of Aylesbury to the town centre. Two new routes will be added to the Gemstone Cycleway network– the Jet Way and Opal Way.
To find out more, visit www.cycleaylesbury.co.uk or contact:
Simon Glover
Cycling, Walking and Transportation
County Hall, Walton St, Aylesbury, HP20 1UA
01296 387128
