Marketing & Promotion

Promotion is often the key to achieving behavioural change and must be a priority alongside measures to make it easier for cyclists to use the road network and have an advantage over private motor traffic.

This section covers the marketing and promotion of the benefits of cycling and opportunities for this activity, to both cyclists and non-cyclists. Promotion encompasses publicity, specific events or campaigns and on-going marketing programmes.

Reports Available

Cycle Route Maps, Somerset County Council (pdf)
Somerset County Council contacted Cycling England with questions about the publication of cycle route maps. The Authority is well-advanced in the production and review of new maps, but some internal debate prompted a request for guidance on a range of issues relating to liability implications.

Further Resources

Cycling England’s Smart Measures Portfolio - initiatives that combine incentives, information, training and promotion

Cycling England’s Design Checklist and Portfolio - current infrastructure guidance and best practice

Cycling England’s photo Gallery

Further Best Practice Case Studies from the CTC Benchmarking Project

Useful Documents

Can't find the document you are looking for? Click here to go to Document Map section


Cycling City, Cycling Towns

England's first Cycling City and eleven new Cycling Towns are set to receive the largest investment in cycling the country has ever seen.

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Bikeability

Cycling England's flagship award scheme, teaching children to cycle safely and responsibly.

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Latest News

Personality of the Month - Liz Clarke, BikeRight!

Liz_Clarke

What is your job or other main activity that involves cycling?
I am the Managing Director of BikeRight! – a cycle training company based in Manchester

How long have you done that?
I started BikeRight! in 2000 and gave up my day job in 2004!

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Scheme of the Month - Workplace BUGs, Exeter

Exeter BUGs

Exeter’s Cycling Demonstration Towns project (Cycle Exeter) has been keen to encourage and support the development of Bicycle User Groups (BUGs) in workplaces. 86,000 people work in Exeter and the project is working hard to get more of them cycling!

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New economic analysis signals a more effective approach to cycling

New research published today makes the case for a fundamental rethink in the way local authorities plan cycling. The research, by independent economists SQW, argues that cycling must be treated with the same rigour as other mainstream modes of transport if its benefits are to be fully understood.

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